Exploring the relationship between socio‐cultural factors and tourist satisfaction: A study of Lotus Temple, New Delhi, India

Abstract

Purpose

The paper aims to explore the impact of socio‐cultural factors on pilgrimage tourism at Lotus Temple. This study also seeks to investigate the relationship of socio‐cultural factors with the satisfaction level of tourists.

Design/methodology/approach

This study is based on questionnaire analysis from 196 respondents. The research approach is a mixed method comprising exploratory and descriptive research. The paper discusses the strengths of the Lotus Temple and challenges faced by the tourists.

Findings

It was found that travel motivations differ between foreign and domestic tourists. The study also demonstrates that socio‐cultural factors have a bearing on the overall satisfaction of tourists.

Practical implications

The results have implications for the development of a structured approach, to create a superior experience of the tourist at the Lotus Temple. The level of satisfaction and perception of socio‐cultural factors are critical issues, in making the pilgrimage an attractive tourist destination. This study illustrates that, the tourist's perception of socio‐cultural factors play a significant role on tourist satisfaction.

Originality/value

The paper contributes to an understanding of the factors affecting tourism at the Lotus Temple. This paper also offers a contribution to the varied perspectives on tourism in relation to socio‐cultural factors and levels of satisfaction.

Citation

Yadav, S., Bandyopadhyay, R., Rasul, G. and Rawal, A. (2010), "Exploring the relationship between socio‐cultural factors and tourist satisfaction: A study of Lotus Temple, New Delhi, India", Worldwide Hospitality and Tourism Themes, Vol. 2 No. 5, pp. 554-558. https://doi.org/10.1108/17554211011090157