Postcard Prenotification in Industrial Surveys: Further Evidence

Abstract

While mail surveys continue to be a widely used research technique, relatively little empirical research exists that assesses their effectiveness among industrial (commercial) organizations. To address this literature void, the present paper reports the findings from a mail survey of international freight forwarders. More specifically, this paper investigates the influence of postcard prenotification with respect to response rates, response speed, response quality, response bias, and response cost effectiveness. The paper also discusses implications of the results and offers suggestions for further research.

Citation

Murphy, P.R. and Daley, J.M. (2002), "Postcard Prenotification in Industrial Surveys: Further Evidence", American Journal of Business, Vol. 17 No. 1, pp. 51-57. https://doi.org/10.1108/19355181200200005