Cyber café entrepreneurs: their perceptions and preferences

Abstract

Becoming an entrepreneur and playing the role of a job creator calls for crossing many milestones. During the journey, they create certain perception about entrepreneurship which is varying; some find it sour while some others find it sweet. In every step of the entrepreneurial journal, he has to make preferences between multiple choices which give him an opportunity to create his own first hand impressions about entrepreneurship. The present study observes that though any educated person with average socio‐economic and educational background can establish and operate a cyber café business, the success, however, depends on his judicious and timely decisions. White some succeed, others get weeded out by the market forces. This obviously creates an impression in the mind as to what should be the career option for their offspring. The article captures their viewpoint which is varied though majority would like their children to avoid the risk that is associated with entrepreneurship.

Citation

Sahay, A. and Chhikara, M.S. (2006), "Cyber café entrepreneurs: their perceptions and preferences", Journal of Advances in Management Research, Vol. 3 No. 1, pp. 75-82. https://doi.org/10.1108/97279810680001241