Analyzing the Effects of Online and Offline Communication in the Hotel and Restaurant Industry: The PLS Approach
Applying Partial Least Squares in Tourism and Hospitality Research
ISBN: 978-1-78756-700-9, eISBN: 978-1-78756-699-6
Publication date: 14 December 2018
Acknowledgements
Acknowledgments
This work was developed within the Research Project ECO2016-76553-R of Spanish Ministry of Economy, Industry and Competitiveness, National Research Agency. It was funded by the University of Valencia – UVEG, Spain, Grant number UV-INV_EPDI17-546159.
Citation
Šeric´, M. and Ozretic´-Došen, Đ. (2018), "Analyzing the Effects of Online and Offline Communication in the Hotel and Restaurant Industry: The PLS Approach", Ali, F., Rasoolimanesh, S.M. and Cobanoglu, C. (Ed.) Applying Partial Least Squares in Tourism and Hospitality Research, Emerald Publishing Limited, Leeds, pp. 211-231. https://doi.org/10.1108/978-1-78756-699-620181010
Publisher
:Emerald Publishing Limited
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