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Bill Gates Conspiracy Theories as Ideology in the Context of the COVID-19 Crisis

Christian Fuchs (University of Westminster, UK)

Communicating COVID-19

ISBN: 978-1-80117-723-8, eISBN: 978-1-80117-720-7

Publication date: 6 September 2021

Abstract

This chapter asks: How do COVID-19 conspiracy theories about Bill Gates work? In order to provide an answer, it analyses social media artefacts that make conspiratorial claims about Bill Gates such as the ones that he manufactured the virus, makes money from COVID-19 vaccines, plans to dominate the world and erect a dictatorship, and implants surveillance microchips into humans via COVID-19 vaccinations. The focus is on artefacts that have massively spread and have reached high visibility on social media and the Internet. A critical discourse analysis was conducted of this material.

The findings show that and how COVID-19 conspiracy theories construct the existence of a secret elite that dominates the world, use ideological strategies such as the personalisation of domination, the friend/enemy scheme, rational irrationality and logical determinism. COVID-19 conspiracy theories are a necrophilic ideology, an ideology of death that advances death and increases the number of deaths. This pandemic ideology tries to convince humans that vaccines are harmful and that COVID-19 is a hoax, whereby human misery is advanced. COVID-19 conspiracy theories are to a large degree a right-wing ideology.

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Citation

Fuchs, C. (2021), "Bill Gates Conspiracy Theories as Ideology in the Context of the COVID-19 Crisis", Communicating COVID-19 (Society Now), Emerald Publishing Limited, Leeds, pp. 91-144. https://doi.org/10.1108/978-1-80117-720-720211007

Publisher

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Emerald Publishing Limited

Copyright © 2021 Christian Fuchs. Published under exclusive licence by Emerald Publishing Limited