Prelims

Half Title Page

The Machine Age of Customer Insight

Title Page

The Machine Age of Customer Insight

Edited by

Dr. Martin Einhorn

Director of Customer Evaluation and Analytics, Porsche AG, Germany

Prof. Dr. Michael Löffler

Vice President for Sales Planning and Strategy, Porsche AG, Germany

Prof. Dr. Emanuel de Bellis

Assistant Professor, University of Lausanne, Switzerland

Prof. Dr. Andreas Herrmann

Full Professor and Director, University of St. Gallen, Switzerland

Pia Burghartz

PhD Candidate and Research Associate, University of St. Gallen, Switzerland

United Kingdom – North America Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

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First edition 2021

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-83909-697-6 (Print)

ISBN: 978-1-83909-694-5 (Online)

ISBN: 978-1-83909-696-9 (Epub)