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Effects of online and offline social capital on social self-efficacy and online self-disclosure

Edward Shih-Tse Wang (National Chung Hsing University, Taichung, Taiwan)
Hung-Chou Lin (National Taiwan Normal University, Taipei, Taiwan)

Aslib Journal of Information Management

ISSN: 2050-3806

Article publication date: 18 April 2024

4

Abstract

Purpose

In this study, we drew on the theories of social exchange and social learning and hypothesized that the online social capital (SC) and offline SC of social networking affect the online self-disclosure (OSD) of individuals through social self-efficacy (SSE).

Design/methodology/approach

After retrieving 514 valid questionnaires, we used structural equation modeling to analyze the data.

Findings

The results indicated that the users’ SSE affected their OSD, and that both online and offline bridging and bonding SC increased their SSE. However, online bonding SC directly affected their OSD, whereas online bridging SC did not considerably affect their OSD. Given these findings, we presented both theoretical and practical implications to elucidate SSE and OSD behavior from the perspective of online and offline bridging and bonding SC.

Originality/value

In this study, we drew on theories of social exchange and social learning to examine the effects of online and offline bridging and bonding SC on users’ SSE and OSD on SNSs. Given the importance of SC and SSE in social relationships and the effects of OSD on SNSs, our goal was to provide SNS marketers with a thorough understanding of how to facilitate SSE and OSD from the perspective of online and offline bridging and bonding SC.

Keywords

Acknowledgements

This work was supported by the Ministry of Science and Technology of Taiwan (MOST 109-2410-H-005-017).

Citation

Wang, E.S.-T. and Lin, H.-C. (2024), "Effects of online and offline social capital on social self-efficacy and online self-disclosure", Aslib Journal of Information Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/AJIM-07-2023-0232

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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