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Online food delivery habits and its environmental impact during the COVID-19 pandemic: an Italian and Polish study

Erica Varese (Department of Management, Università degli Studi di Torino, Turin, Italy)
Maria Chiara Cesarani (Department of Management, Università degli Studi di Torino, Turin, Italy)
Bartłomiej Kabaja (Department of Packaging Science, Cracow University of Economics, Krakow, Poland)
Mariusz Sołtysik (Department of Labor Resource Management, Cracow University of Economics, Krakow, Poland)
Magdalena Wojnarowska (Department of Technology and Ecology of Products, Cracow University of Economics, Krakow, Poland)

British Food Journal

ISSN: 0007-070X

Article publication date: 28 April 2023

Issue publication date: 2 January 2024

468

Abstract

Purpose

The purpose of this paper is to investigate, through a quantitative research, the impact of the COVID-19 pandemic on online food delivery in Italy and Poland, as well as to ascertain whether or not, under a consumer perspective, respondents consider such method as impacting on the environment and on food waste.

Design/methodology/approach

An empirical survey of consumers at Italian and Polish Universities was conducted using the online survey computer-assisted web interview (CAWI) method.

Findings

Results reveal that the COVID-19 pandemic has modified consumer habits in both Italy and Poland, though the researched sample does not have full knowledge of these changes. Moreover, the study has proved once again that online food delivery may impact negatively on the environment and the food waste issue.

Originality/value

This paper fills a gap in literature since, by the authors' knowledge, it is the first quantitative study analysing Italian and Polish young consumers as to online food delivery habits and their approach to sustainability aspects of this purchasing method.

Keywords

Acknowledgements

The authors would like to thank the Editors and the anonymous Referees for their comments and helpful suggestions, Dr. Davide Pinna for his support in the questionnaire administration in Italy, and all respondents who made this investigation possible by their answers.

Citation

Varese, E., Cesarani, M.C., Kabaja, B., Sołtysik, M. and Wojnarowska, M. (2024), "Online food delivery habits and its environmental impact during the COVID-19 pandemic: an Italian and Polish study", British Food Journal, Vol. 126 No. 1, pp. 191-204. https://doi.org/10.1108/BFJ-12-2022-1120

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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