CCI: THE STRATEGIC MANAGEMENT TOOL
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Abstract
It is estimated that by the year 2000, 40 per cent of all the UK workforce will require first degree level of education as a minimum. Examines the role of Corporate Community Involvement (CCI), a strategic management tool, and highlights several case examples.
Keywords
Citation
Grayson, D. (1993), "CCI: THE STRATEGIC MANAGEMENT TOOL", Management Development Review, Vol. 6 No. 3. https://doi.org/10.1108/EUM0000000000732
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited