The Communications Audit: A Useful Management Tool?
Abstract
The communications audit may be defined as “the process whereby the communications within an organisation are analysed by an internal or external consultant, with a view to increasing organisational efficiency”. Why communications audits are particularly necessary at present is described, how they are carried out, the arguments for and against in‐house communications auditing, and whether they are worthwhile, are also discussed. Examples are given of two typical audits. One is concerned primarily with communications effectiveness in terms of motivating employees towards organisational goals. The other is orientated towards a consideration of more novel means of communication such as computer conferencing.
Keywords
Citation
Booth, A. (1989), "The Communications Audit: A Useful Management Tool?", Managerial Auditing Journal, Vol. 4 No. 2. https://doi.org/10.1108/EUM0000000001748
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited