New Products from New Technologies

Abstract

Takes a company study approach examining a division of 3M, focusing on the development and commercialization of various new technologies and new products. Describes the use of Cross‐Functional Teams in the development process, which itself is considered as consisting of four key stages, which are examined in detail. Concludes that constant review of procedures and processes is necessary in order to improve product development in industrial markets, while noting that other techniques may be more appropriate for businesses in different sectors.

Citation

McKeown, J.J. (1990), "New Products from New Technologies", Journal of Business & Industrial Marketing, Vol. 5 No. 1, pp. 67-72. https://doi.org/10.1108/EUM0000000002739