NON‐STORE RETAILING IN JAPAN: A HUGE AND POTENTIALLY LUCRATIVE MARKET
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 January 1990
Abstract
Non‐store retailing in Japan mostly takes one of three forms: mail order, door‐to‐door selling and on‐line shopping. There is still much scope for development in all these areas in Japan. However, there are many factors to take into consideration before achieving success in these areas. Two particular areas are distribution and marketing skills.
Keywords
Citation
Sanghavi, N. (1990), "NON‐STORE RETAILING IN JAPAN: A HUGE AND POTENTIALLY LUCRATIVE MARKET", International Journal of Retail & Distribution Management, Vol. 18 No. 1. https://doi.org/10.1108/EUM0000000002931
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited