TOTAL QUALITY MANAGEMENT AND THE CHAMELEON CORPORATION
Abstract
Many different definitions exist of TQM. These either focus on supporting one or more of either product, process, people and customer management initiatives. Most tend to describe TQM in absolute terms, suggesting following a particular route is appropriate for all companies. In reality different approaches are successful for different companies. Redefines TQM and then looks at the integration of the decision on what approach to take with changes in the marketplace and corporate culture.
Keywords
Citation
Hind, M. (1993), "TOTAL QUALITY MANAGEMENT AND THE CHAMELEON CORPORATION", Training for Quality, Vol. 1 No. 1. https://doi.org/10.1108/EUM0000000002987
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited