Benchmark for the Best Business
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 June 1993
Abstract
Asserts that any benchmarking activity to improve service performance must develop a combined external and internal perspective. Offers advice on benchmarking techniques, useful measurement approaches and how they can be used effectively.
Keywords
Citation
Brooks, R. and Wragg, T. (1993), "Benchmark for the Best Business", Managing Service Quality: An International Journal, Vol. 3 No. 6, pp. 13-16. https://doi.org/10.1108/EUM0000000003198
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited