“Executive” simulation

Abstract

Describes the use of a business simulation package – “EXECUTIVE” – as a means of enhancing the induction and retention of graduate trainees in the worlds largest accountancy and management consultancy firm. Using a PC, teams of four‐ten people solve problems of marketing, production and personnel problems. Concludes that the simulation was valuable and they are now looking at a more complex derivative for more senior management.

Citation

Henfrey, R. (1990), "“Executive” simulation", Executive Development, Vol. 3 No. 2. https://doi.org/10.1108/EUM0000000003815