Exporting — From the Importer's Viewpoint: The Case of Israeli Exporters of Consumer Goods to Great Britain
Abstract
Looks at the experiences and viewpoints of retail buyers, importers and agents in the UK market buying from Israel. Examines the success or failure of Israeli consumer goods companies exporting to the UK. Reveals that market entry and market penetration are two distinct stages, and that success or failure can be attributed to the exporters” attitude to business rather than product attributes or other marketing mix variables.
Keywords
Citation
Jackson, G.I. (1981), "Exporting — From the Importer's Viewpoint: The Case of Israeli Exporters of Consumer Goods to Great Britain", European Journal of Marketing, Vol. 15 No. 3, pp. 3-25. https://doi.org/10.1108/EUM0000000004875
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited