International Product Life Cycles and the International Automobile Industry
M.J. Thomas
(Marketing Department, School of Management and Organizational Sciences, Lancaster University, UK)
1386
Abstract
Attempts to use developments in the international automobile industry to explore the validity of international product life cycle theory. States that tendencies towards entropy in the automobile industry are apparent, and multinationals are not guaranteed existence.
Keywords
Citation
Thomas, M.J. (1981), "International Product Life Cycles and the International Automobile Industry", European Journal of Marketing, Vol. 15 No. 3, pp. 41-59. https://doi.org/10.1108/EUM0000000004877
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited