The International Consumerist Movement

Abstract

Examines consumerist developments in progressive Western economies. Studies present literature about consumerism, developing some propositions forming the basis for a theory of consumerism. Goes on to test the propositions, based on empirical data, to form the foundation for a framework to enable marketing to encompass consumerism. Examines in the first part the USA and the consumerist movement there, looking at various public interest groups active in the USA. Addresses the phenomenon in Europe in the second section stating that Sweden is the most consumer‐friendly, followed by the UK, France and Germany. Concludes that the consumer has a right to expect safety, quality, health; information, education and protection; and truth, authenticity and choice.

Citation

Straver, W. (1977), "The International Consumerist Movement", European Journal of Marketing, Vol. 11 No. 2, pp. 86-118. https://doi.org/10.1108/EUM0000000004998