The three wheels of retailing: a theoretical note

Abstract

Sets forward an extension of McNair's “wheel of retailing” theory, with three instead of one, wheels. Looks at the forces of competition between the low‐end innovators, high‐end innovators and conventional stores which represent the wheels. Suggests that these forces result in mutual influence and modification, until the innovators become part of the establishment.

Citation

Izraeli, D. (1973), "The three wheels of retailing: a theoretical note", European Journal of Marketing, Vol. 7 No. 1, pp. 70-74. https://doi.org/10.1108/EUM0000000005101