The Polish marketing scene

Abstract

Examines the contemporary line of thought about marketing in Poland, thereby emphasising the possibility of conceptual orientations. Acknowledges that, more or less, simultaneously with the theory of marketing there has developed in Poland another branch of the science called praxiology – the main purpose of which is to trace the general rules of any human activities and to work out useful principles of good, efficient work. Defines the three major types of authorities in Poland as: political; administrative; and territorial. Uses figures for emphasis and explains the Polish authorities role in marketing.

Citation

Myszewski, A. (1972), "The Polish marketing scene", European Journal of Marketing, Vol. 6 No. 3, pp. 138-146. https://doi.org/10.1108/EUM0000000005134