British steel: the challenge for an international industry
Lord Layton
(British Steel Corporation, UK)
193
Abstract
Looks at the critical issues facing British Steel as its technological basis develops drastically. Identifies the need to acknowledge the Japanese challenge and develop planning for marketing on an international basis.
Keywords
Citation
Layton (1971), "British steel: the challenge for an international industry", European Journal of Marketing, Vol. 5 No. 2, pp. 2-7. https://doi.org/10.1108/EUM0000000005154
Publisher
:MCB UP Ltd
Copyright © 1971, MCB UP Limited