Commercial implications of the Central Register of Businesses

Abstract

Discusses the Central Register of Businesses which is basically an agreed list of names and addresses of business, held on computer, classified by industrial activity, location, size and so on. States that the Central Register is intended to be more than merely a list of names and addresses of businesses classified in one way or another – as it develops it will become a much more sophisticated tool than this. Summarises that it is hoped that there will be general agreement on the usefulness of the register.

Citation

Berman, L.S. (1969), "Commercial implications of the Central Register of Businesses", European Journal of Marketing, Vol. 3 No. 2, pp. 114-119. https://doi.org/10.1108/EUM0000000005212