American buying houses in Britain
Martin Salkud
(Foote, Cone & Belding Ltd, UK)
90
Abstract
Reports the findings of an investigation designed to discover how US organizations buying houses for US departmental stores operate. Investigates the perceptions of the US executive of British exporting in this area. Suggests that lessons can be learned in this area of exporting which can be applied elsewhere in other marketing areas.
Keywords
Citation
Salkud, M. (1968), "American buying houses in Britain", European Journal of Marketing, Vol. 2 No. 2, pp. 110-117. https://doi.org/10.1108/EUM0000000005246
Publisher
:MCB UP Ltd
Copyright © 1968, MCB UP Limited