Catering to cultures: the customer is often right

Abstract

Looks at cultural divides — such as where the French take their dogs with them to restaurants, dining at the table with their owners and in some Asian countries where dogs are the dinner! Highlights, in a box, 6 guidelines for offerings across cultural divides. Recounts, in another box, Euro Disney's wrong choice of a spot 20 miles from Paris instead of a site in sunny Spain!

Citation

Gould, B. (1998), "Catering to cultures: the customer is often right", The Antidote, Vol. 3 No. 5, pp. 36-37. https://doi.org/10.1108/EUM0000000006575