Employees and the use of social media: A double-edged sword

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

While many companies fear the risks of social media use and the dissemination of negative messages, they also acknowledge that its use is becoming increasingly widespread and inevitable, and that there are unquestionable benefits to its use, reaching a larger audience and building stronger dialogic relationships with both internal and external stakeholders.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2017), "Employees and the use of social media: A double-edged sword", Human Resource Management International Digest, Vol. 25 No. 4, pp. 32-34. https://doi.org/10.1108/HRMID-04-2017-0071