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Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals

Tomisin Adefare (University of Ibadan, Ibadan, Nigeria)
Ogechi Adeola (Lagos Business School, Victoria Island, Nigeria)
Emmanuel Mogaji (Keele Business School, Keele University, Keele, UK)
Nguyen Phong Nguyen (School of Accounting, University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam)
Stephen Alaba Mogaji (Federal University Oye-Ekiti, Oye, Nigeria)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 5 January 2024

241

Abstract

Purpose

This research aims to explore the role of banks in supporting women agriculture entrepreneurs (WAEs) to contribute towards achieving the Sustainable Development Goals (SDGs). It focusses on the experiences of women entrepreneurs in the agriculture sector, recognising their vital role in driving economic growth and achieving the SDGs.

Design/methodology/approach

The study utilises the role congruity theory and the feminist agri-food systems model as its theoretical framework. Qualitative data from 35 WAEs and 7 bank managers (BMs) responsible for agricultural financial services and business development are collected and thematically analysed to achieve the research objectives.

Findings

Although BMs claim they offer specialised financial products with dedicated support teams, WAEs express scepticism due to fears of unfavourable deals and excessive requirements. WAEs need more understanding of SDGs but recognise their substantial contributions. BMs acknowledge the need to enhance efforts, improve communication of offers and integrate SDGs across all business operations beyond agriculture and women-centric initiatives.

Practical implications

Banks must prioritise gender sensitivity and inclusivity for WAEs, offering tailored financial products and flexible loan structures. Microfinance and strategic marketing can enhance outreach. WAEs benefit from forming associations, accessing support networks, collaborating with banks, government agencies, non-governmental organisations and agricultural associations for mentoring and networking, and achieving the SDGs and sustainable agriculture.

Originality/value

The study connects WAEs and banks in achieving SDGs.

Keywords

Acknowledgements

The authors thank the Women Agricultural Entrepreneurs (WAEs) and bank managers for participating in this study, sparing their time and providing the qualitative data.

Citation

Adefare, T., Adeola, O., Mogaji, E., Nguyen, N.P. and Mogaji, S.A. (2024), "Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals", International Journal of Bank Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJBM-03-2023-0128

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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