The influence of mobile QR code payment on payment pleasure: evidence from China
International Journal of Bank Marketing
ISSN: 0265-2323
Article publication date: 11 March 2021
Issue publication date: 19 March 2021
Abstract
Purpose
Drawing on self-determination theory, this paper compares the effects of QR code payment method (autonomous vs dependent payment) on payment pleasure, its mechanism and the boundary condition in the mobile payment setting.
Design/methodology/approach
Four studies were conducted to examine the effect of QR code payment method on payment pleasure. In study 1, 108 undergraduate students were asked to recall a recent experience when they made either autonomous payment or dependent payment. Study 2 assigned 74 undergraduate students to either the autonomous or dependent payment. Study 3 replicated study 2, but recruited 75 customers in the field. For study 4, a total of 134 undergraduate students participated in a 2 (payment method: autonomous payment vs dependent payment) × 2 (product involvement: high vs low) between-subjects design.
Findings
The results of these four studies demonstrate that (1) customers derive more payment pleasure from autonomous payment, compared with dependent payments (study 1); (2) the sense of control mediates the effect of the payment method on payment pleasure (study 2 and study 3); and (3) product involvement moderates the mediating effect of the sense of control (study 4).
Originality/value
These findings contribute to the literature on mobile payment and payment experience. These findings also provide insight to merchants when they select an appropriate payment method and manage the customer payment experience.
Keywords
Acknowledgements
Dr. Jifei Wu and Dr. Rong Liu contributed equally in this study. The authors would like to thank the editor and three anonymous reviewers for their helpful comments and suggestions. This study was supported by the National Natural Science Foundation of China (72002225, 72062021); the Fundamental Research Funds for the Central Universities (20wkpy12); China Postdoctoral Science Foundation (2020M683148); the Research Project on Humanities and Social Sciences for Universities in Jiangxi Province of China (GL18221).
Citation
Liu, R., Wu, J. and Yu-Buck, G.F. (2021), "The influence of mobile QR code payment on payment pleasure: evidence from China", International Journal of Bank Marketing, Vol. 39 No. 2, pp. 337-356. https://doi.org/10.1108/IJBM-11-2020-0574
Publisher
:Emerald Publishing Limited
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