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Integrating ISS and SOR models to investigate the determinants of continuance intention toward using m-payment for donations (Sadaqah): the moderating role of Islamic religiosity

Mohamed M. Elsotouhy (Department of Business Administration, Faculty of Commerce, Mansoura University, Mansoura, Egypt)
Abdelkader M. A. Mobarak (Department of Business Administration, Faculty of Commerce, Mansoura University, Mansoura, Egypt) (Faculty of Business, New Mansoura University, Mansoura, Egypt)
Mona I. Dakrory (Department of Business Administration, Faculty of Commerce, Mansoura University, Mansoura, Egypt)
Mohamed A. Ghonim (Department of Business Administration, Faculty of Commerce, Mansoura University, Mansoura, Egypt)
Mohamed A. Khashan (Department of Business Administration, Faculty of Commerce, Mansoura University, Mansoura, Egypt) (Department of Business Administration, College of Economics and Administrative Sciences, Imam Mohammad Ibn Saud Islamic University (IMSIU), Riyadh, Saudi Arabia)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 5 July 2023

Issue publication date: 1 December 2023

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Abstract

Purpose

Despite the significance of donations (Sadaqah) via mobile payment in Islamic countries, little is known about the variables influencing continuance intention toward using m-payment for donations (Sadaqah). Based on the stimulus-organism-response (S-O-R) model, this research explores the influence of perceived quality (i.e. system, information, service) as a stimulus on customer satisfaction, engagement and delight as organisms, which then affects continuance intention toward using m-payment for donations (Sadaqah) as a response. Moreover, the study investigates the moderating role of Islamic religiosity.

Design/methodology/approach

Using partial least squares structural equation modeling (PLS-SEM), a representative data sample of 419 Egyptian Muslims was analyzed to test hypotheses.

Findings

The findings revealed that all perceived quality constructs significantly positively affect customers' satisfaction. Customer satisfaction, in turn, positively affects customer engagement and delight. Moreover, customer engagement, delight and Islamic religiosity significantly positively affect continuance intention toward using m-payment for donations (Sadaqah). The findings also revealed that Islamic religiosity moderates the influence of customer engagement and customer delight on continuance intention toward using m-payment for donations (Sadaqah).

Originality/value

This is the first study to examine using m-payment for donations (Sadaqah) in an Islamic environment based on the S-O-R model.

Keywords

Acknowledgements

Erratum: It has come to the attention of the publisher that the article, Elsotouhy, M.M., Mobarak, A.M.A., Dakrory, M.I., Ghonim, M.A. and Khashan, M.A. (2023), “Integrating ISS and SOR models to investigate the determinants of continuance intention toward using m-payment for donations (Sadaqah): the moderating role of Islamic religiosity”, International Journal of Bank Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJBM-11-2022-0498, was published with an error to Dr. Ghonim’s affiliation. This error was introduced in the production process and has now been corrected in the online version. The publisher sincerely apologises for this error and for any inconvenience caused.

Citation

Elsotouhy, M.M., Mobarak, A.M.A., Dakrory, M.I., Ghonim, M.A. and Khashan, M.A. (2023), "Integrating ISS and SOR models to investigate the determinants of continuance intention toward using m-payment for donations (Sadaqah): the moderating role of Islamic religiosity", International Journal of Bank Marketing, Vol. 41 No. 7, pp. 1640-1670. https://doi.org/10.1108/IJBM-11-2022-0498

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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