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A modified UTAUT framework to predict students' intention to adopt online learning: moderating role of openness to change

Alok Tewari (School of Management, Babu Banarasi Das University, Lucknow, India)
Ram Singh (Department of Business Administration, University of Lucknow, Lucknow, India)
Smriti Mathur (Department of Marketing, Institute of Management Studies Ghaziabad, Ghaziabad, India)
Sushil Pande (School of Management, Babu Banarasi Das University, Lucknow, India)

International Journal of Information and Learning Technology

ISSN: 2056-4880

Article publication date: 28 February 2023

Issue publication date: 17 March 2023

608

Abstract

Purpose

The current study employs a modified framework of the unified theory of acceptance and use of technology (UTAUT) to predict students' intention to adopt online learning in India. The moderating role of openness to change in influencing the proposed relationships is also assessed.

Design/methodology/approach

A structured questionnaire was emailed to 650 students enrolled in various courses in public and private universities in India. In total 424 responses were considered for analysis using structural equation modeling (SEM). Moderation analysis was carried out with multi-group SEM and chi-square difference tests.

Findings

The results reveal that there is a significant impact of performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FS) and perceived security (PS) on students' intention to adopt online learning. Further, openness to change moderates the impact of PE, FS and PS on intention of students to opt for online learning.

Originality/value

This study is one of the initial efforts to examine the factors affecting students' intention to adopt online learning at the onset of third wave of coronavirus disease 2019 (COVID-19) pandemic in India. Besides the factors of the UTAUT model, this study highlights the importance of PS and openness to change in influencing students' intention to opt for online learning.

Keywords

Citation

Tewari, A., Singh, R., Mathur, S. and Pande, S. (2023), "A modified UTAUT framework to predict students' intention to adopt online learning: moderating role of openness to change", International Journal of Information and Learning Technology, Vol. 40 No. 2, pp. 130-147. https://doi.org/10.1108/IJILT-04-2022-0093

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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