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The effect of subnational legal effectiveness and social trust on foreign firm performance: from subnational analysis in emerging economies

Yu Jia (School of Journalism and Communication, Wuhan University, Wuhan, China)
Yongqing Ye (Economics and Management School, Wuhan University, Wuhan, China)
Zhuang Ma (Management Surrey International Institute, Dongbei University of Finance and Economics, Dalian, China)
Tao Wang (Research Center for Organizational Marketing of Wuhan University, Wuhan, China)

International Journal of Emerging Markets

ISSN: 1746-8809

Article publication date: 12 October 2022

169

Abstract

Purpose

This study aims to verify the respective and interactive effects of subnational formal and informal institutions (i.e. legal effectiveness and social trust) on foreign firm performance, and further identify the contingent factor (i.e. institutional experience) that moderates these relationships.

Design/methodology/approach

Drawing on the institutional-based view, this study develops several hypotheses that are tested using a comprehensive dataset from four main data sources. The authors’ unit of analysis is foreign firms operating in China. The authors ran ordinary least squares (OLS) regression model to investigate the effects. A series of robustness tests and endogeneity tests were performed.

Findings

The results show that both legal effectiveness and social trust at subnational level positively affect foreign firm performance respectively. Legal effectiveness and social trust at subnational level have complementary effect in promoting the performance of foreign firms. Foreign firm's institutional experience in target region of emerging economies host country strengthens the positive impact of subnational legal effectiveness on performance, but weakens the positive impact of subnational social trust on performance.

Practical implications

It is important to fully understand the impact of heterogeneous institutional environments of subnational regions in emerging economies on foreign firm performance, which would help foreign firm make a more suitable secondary choice decision of investment destinations at the subnational regional level.

Originality/value

First, drawing on institutional-based view, the authors incorporate the subnational formal and informal institutional factors to investigate their impacts on foreign firm performance by switching the attention from national level to subnational level in emerging economy host countries. Second, this research furthers existing studies by bridging a missing link between both subnational formal and informal institutional environments and foreign firms' outcomes. Third, the authors prove that the model of subnational formal and informal institutions in influencing foreign firms' performance is contingent on their institutional experience in target subnational region of emerging economy host country.

Keywords

Acknowledgements

This work was supported by the National Natural Science Foundation of China (72102170, 72172107), and Independent Research Project of Wuhan University (2021XWZY009).

Citation

Jia, Y., Ye, Y., Ma, Z. and Wang, T. (2022), "The effect of subnational legal effectiveness and social trust on foreign firm performance: from subnational analysis in emerging economies", International Journal of Emerging Markets, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJOEM-03-2021-0452

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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