Shaping bricolage behaviour: the role of personality traits among female entrepreneurs in an emerging economy

Abstract

Purpose

This paper examines the predictive role of personality traits on the entrepreneurial bricolage behaviour of female entrepreneurs in a resource-constrained setting.

Design/methodology/approach

Data were collected using a structured survey questionnaire from female entrepreneurs owning and operating micro-small firms. The analysis and hypotheses testing were performed adopting SEM-PLS3.0 software.

Findings

The results showed that all dimensions of the Big Five personality traits significantly influence entrepreneurial bricolage. In addition, agreeableness, conscientiousness, and intellect were found to be the most important traits in female entrepreneurs for bricolage behaviour.

Practical implications

The results can help provide a better understanding of the linkages between entrepreneurial traits and bricolage. Development agencies may take up this result to ensure the appropriate social inclusion by supporting female entrepreneurs.

Originality/value

To the authors' best knowledge, this paper is the first empirical study that has investigated the relationship between personality traits and entrepreneurial bricolage.

Citation

Rahman, S.A., Alam, M.M.D., Khan, G.M. and Kennedy, R.E. (2023), "Shaping bricolage behaviour: the role of personality traits among female entrepreneurs in an emerging economy", International Journal of Emerging Markets, Vol. 18 No. 3, pp. 525-546. https://doi.org/10.1108/IJOEM-09-2020-1156