The Dynamics of Sport Sponsorship: The Case of English Professional Football
Bill Gerrard
(Leeds University, Business School, University of Leeds, Leeds, LS2 9JT, UK)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 March 1999
419
Keywords
Citation
Gerrard, B. (1999), "The Dynamics of Sport Sponsorship: The Case of English Professional Football", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 1, pp. 40-55. https://doi.org/10.1108/IJSMS-01-01-1999-B005
Publisher
:Emerald Group Publishing Limited
Copyright © 1999 by Winthrop Publications Limited