The chips are in: enhancing sports through RFID technology
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 January 2008
Abstract
This article examines the applications of RFID technology in the world of sport. It provides the reader with an overview of RFID and its uses in business. The article looks at how RFID can be employed in the games themselves, in sports venues and in sports memorabilia as a means of enhancing the value, enjoyment and security of sports. The author concludes by discussing the importance of this technology for sports marketing and research.
Keywords
Citation
Wyld, D.C. (2008), "The chips are in: enhancing sports through RFID technology", International Journal of Sports Marketing and Sponsorship, Vol. 9 No. 2, pp. 62-77. https://doi.org/10.1108/IJSMS-09-02-2008-B008
Publisher
:Emerald Group Publishing Limited
Copyright © 2008 by Winthrop Publications Limited