The image impact of mega-sporting events perceived by international students and their behaviour intentions
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 January 2015
Abstract
Using Shanghai F1 as an example, this research seeks to examine the impact of mega-events on host city image from the perspective of international students. Leisure facilities and service were the most positive image impact perceived by the respondents, followed by affective city images as well as opportunities and convenience. International students tended to disagree that F1 would result in any crime and security problems and were unsure about any negative impact on environment and daily life. Some of the image factors were significantly related to intention to work in the city or the willingness to recommend the city.
Keywords
Citation
Liu, D. (2015), "The image impact of mega-sporting events perceived by international students and their behaviour intentions", International Journal of Sports Marketing and Sponsorship, Vol. 16 No. 2, pp. 22-36. https://doi.org/10.1108/IJSMS-16-02-2015-B003
Publisher
:Emerald Group Publishing Limited
Copyright © 2015 by Winthrop Publications Limited