Exploring inbound tourists experience in Beijing, China: an online deductive approach
International Journal of Tourism Cities
ISSN: 2056-5607
Article publication date: 14 May 2019
Issue publication date: 3 December 2019
Abstract
Purpose
Beijing is becoming one of the top global destinations but the number of international tourists to the city has been declining recently. By analyzing inbound tourists experience in Beijing and identifying the relationship between the destination attributes and satisfaction, the purpose of this paper is to provide important insights into city tourism research and city destination development.
Design/methodology/approach
This study used an online deductive approach and collected 1,254 reviews on TripAdvisor referencing major attractions in Beijing. This study used the Leximancer software to analyze the content of the reviews and to identify the underlying relationships.
Findings
The results showed that international tourists’ experience in Beijing can be reflected via five aspects: attractions, city, transportation, service and people. The results further indicated that the major concern of international tourists visiting Beijing related to the service quality on site.
Originality/value
This study explored inbound tourists experience in Beijing using an online deductive approach. Practical implications were provided with respect to improving international tourists experience in Beijing and enhancing their satisfaction and revisiting intentions.
Keywords
Acknowledgements
This work was supported by Major Consultation Project of the Chinese Academy of Engineering (2017-ZD-03-06); Project of Beijing Municipal Commission of Education (KM201611417003).
Citation
Liu, Y., Liu-Lastres, B., Wang, Q. and Fu, Y.-Y. (2019), "Exploring inbound tourists experience in Beijing, China: an online deductive approach", International Journal of Tourism Cities, Vol. 5 No. 3, pp. 443-450. https://doi.org/10.1108/IJTC-04-2018-0026
Publisher
:Emerald Publishing Limited
Copyright © 2019, International Tourism Studies Association