Responding to market turbulence by big data analytics and mass customization capability
Industrial Management & Data Systems
ISSN: 0263-5577
Article publication date: 23 August 2021
Issue publication date: 10 November 2021
Abstract
Purpose
This study aims to explore how to respond to market turbulence by big data analytics (BDA) capability and mass customization capability (MCC) from the perspective of organizational information processing theory (OIPT).
Design/methodology/approach
This study examines the research hypotheses using hierarchical regression analysis by collecting data from 277 Chinese firms.
Findings
The results reveal that supply chain agility (SCA) completely mediates the impacts of technical skills on product-oriented and service-oriented MCC and the impact of data-driven decision-making culture (DDC) on service-oriented MCC. SCA also partially mediates the impacts of managerial skills on two dimensions of MCC and the impact of DDC on product-oriented MCC. In addition, market turbulence strengthens the impact of managerial skills on SCA.
Originality/value
This study provides insightful contributions and implications for enhancing MCC to cope with market turbulence.
Keywords
Acknowledgements
This work was partially supported by National Key Research and Development Program of China (No. 2018YFB1702900), Taishan Scholar Project of Shandong Province (No. tsqn201909154), Science and Technology Program for Innovation of Shandong Universities (No. 2020RWG003) and Soft Science Research Project in Shaanxi Province (No. 2020KRM159).
Citation
Sheng, H., Feng, T., Chen, L. and Chu, D. (2021), "Responding to market turbulence by big data analytics and mass customization capability", Industrial Management & Data Systems, Vol. 121 No. 12, pp. 2614-2636. https://doi.org/10.1108/IMDS-03-2021-0160
Publisher
:Emerald Publishing Limited
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