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Configurational paths to medical crowdfunding success and failure based on a crisp-set qualitative comparative analysis

Nianjiao Peng (College of Management, Shenzhen University, Shenzhen, China)
Yuanyue Feng (College of Management, Shenzhen University, Shenzhen, China)
Xi Song (College of Management, Shenzhen University, Shenzhen, China) (Faculty of Business Administration, University of Macau, Macau SAR, China)
Ben Niu (College of Management, Shenzhen University, Shenzhen, China) (Institute of Big Data Intelligent Management and Decision, Shenzhen University, Shenzhen, China)
Jie Yu (Department of Entrepreneurship, Marketing and Management Systems, Nottingham University Business School China, Ningbo, China)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 22 April 2022

Issue publication date: 16 May 2022

432

Abstract

Purpose

With the increasing use of crowdfunding platforms in raising funds, it has become an important and oft-researched topic to analyze the critical factors associated with successful or failed crowdfunding. However, as a major subject of crowdfunding, medical crowdfunding has received much less scholarly attention. The purpose of this paper is to explore how contingency factors combine and casually connect in determining the success or failure of medical crowdfunding projects based on signal theory.

Design/methodology/approach

The paper adopts the crisp-set qualitative comparative analysis to analyze the causal configurations of 200 projects posted on a leading medical crowdfunding platform in China “Tencent Donation.” Five anecdotal conditions that could have an impact on the outcome of medical crowdfunding campions were identified. Three relate to the project (funding duration, number of images and number of updates) and two relate to the funding participants (type of suffer and type of fund-raiser).

Findings

The results show that diversified configurations of the aforementioned conditions are found (six configurations for successful medical crowdfunding projects and four configurations for failed ones).

Originality/value

Despite the fact that there are a considerably large number of medical crowdfunding projects, relatively few researches have been conducted to investigate configurational paths to medical crowdfunding success and failure. It is found that there are certain combinations of conditions that are clearly superior to other configurations in explaining the observed outcomes.

Keywords

Acknowledgements

Funding: The work described in this paper was supported by the National Natural Science Foundation of China (No. 71971143, 71702111), Major Project for National Natural Science Foundation of China (No. 71790615), Major Research Plan for National Natural Science Foundation of China (No. 91846301), the Philosophy and Social Sciences Planning Project of Guangdong Province (No. GD21CGL30), Innovation Team Project of Ordinary University of Guangdong Provincial Education Bureau (No. 2021WCXTD002), Ningbo commonweal programme (No. 202002N3138), the Postgraduate Innovation Development Fund Project of Shenzhen University (No. 315-0000470707).

Citation

Peng, N., Feng, Y., Song, X., Niu, B. and Yu, J. (2022), "Configurational paths to medical crowdfunding success and failure based on a crisp-set qualitative comparative analysis", Industrial Management & Data Systems, Vol. 122 No. 5, pp. 1306-1332. https://doi.org/10.1108/IMDS-03-2021-0184

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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