Aggressive investment choices – Do cultural values and past investing experiences play a role?
Journal of Advances in Management Research
ISSN: 0972-7981
Article publication date: 24 November 2023
Issue publication date: 5 January 2024
Abstract
Purpose
The study assesses impact of individual cultural values on investment choices (aggressive or conservative), of 450 investors with behavioural biases and risk propensity in serial as mediators in the relationship.
Design/methodology/approach
The study used serial mediation analysis using Hayes model 6 for creating six models.
Findings
Findings of the study indicated that individualism traits are inclined to aggressive investment choices due to presence of overconfidence biases. Uncertainty avoidance and longtermism traits of investors resulted in aggressive investment choices due to presence of herd mentality bias. The moderating impact of past investing experiences was found significant.
Originality/value
The study indicates the importance of cultural values and past investing experiences of investors that may develop biases to assess investment choices and decisions of investors.
Keywords
Citation
Singh, N. (2024), "Aggressive investment choices – Do cultural values and past investing experiences play a role?", Journal of Advances in Management Research, Vol. 21 No. 1, pp. 125-152. https://doi.org/10.1108/JAMR-06-2023-0170
Publisher
:Emerald Publishing Limited
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