The use of iPocket coach in business education

Abstract

Purpose

The purpose of this paper is to present a review of an iPad application called iPocket Coach that can be used with a mobile device in business education.

Design/methodology/approach

This paper discusses the educational benefits of this application for classroom use and develops a pedagogical exercise by which students can build interpersonal skills.

Findings

The iPocket Coach can not only be used to develop skills but learn about common management issues involving conflict resolutions, personal development, providing constructive feedback, interviewing, performance evaluations, promotions, rewards, and terminations.

Originality/value

The exercise developed can be used in a consumer behavior or sales management course that teaches students how to handle difficult customers.

Citation

Girard, T., C. Litzinger, R. and M. Lennon, M. (2013), "The use of iPocket coach in business education", Journal of Applied Research in Higher Education, Vol. 5 No. 2, pp. 252-260. https://doi.org/10.1108/JARHE-11-2012-0040