The new not normal

Abstract

Purpose

This study aims to examine the impact of an extended multi-year COVID-19 pandemic on corporate planning.

Design/methodology/approach

A review of trends in supply chain, manufacturing and human capital management arising from the COVID-19 pandemic.

Findings

Companies need to initiate fundamental review of their existing business models to adjust to long-term changes to the business environment created by the pandemic.

Originality/value

To the best of the author’s knowledge, there have been few comprehensive examinations of the business impact of a 5–10-year continuation of the COVID-19 pandemic.

Citation

Hirsch, P.B. (2022), "The new not normal", Journal of Business Strategy, Vol. 43 No. 2, pp. 129-132. https://doi.org/10.1108/JBS-01-2022-0002