The value of thinking inside out
Dick Martin
(was Executive Vice President of Public Relations, Employee Communications, and Brand Management for the AT&T Corporation, Bedminster, New Jersey)
1155
Abstract
Purpose
To explore the value of internal communication in strategic planning.
Design/methodology/approach
Personal viewpoint.
Findings
Effective internal communications is an important element in the development and implementation of business strategy. Research by the institute for Public Relations has revealed best-in-class practices in employee communications.
Originality/value
Personal viewpoint based on research by the Institute of Public Relations.
Keywords
Citation
Martin, D. (2014), "The value of thinking inside out", Journal of Business Strategy, Vol. 35 No. 2, pp. 46-48. https://doi.org/10.1108/JBS-02-2014-0020
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited