The rainbow sign: climate change and corporate reputation

Abstract

Purpose

This paper aims to highlight the increasing importance corporate responses to climate change will play in corporate reputation.

Design/methodology/approach

Review of the relevant secondary literature

Findings

Companies that develop active responses to climate change will see positive impact on their corporate reputation.

Research limitations/implications

The review of the secondary literature is not comprehensive and subject to the author’s qualitative interpretation of it.

Practical implications

Companies that follow the recommendations will see a benefit in stakeholder appreciation.

Social implications

The more companies embrace a proactive stance on climate change, the more likely society is to meet the 2 per cent goal.

Originality/value

To the best of the author’s knowledge, this is the first treatment of climate change from the perspective of corporate reputation.

Citation

Hirsch, P.B. (2019), "The rainbow sign: climate change and corporate reputation", Journal of Business Strategy, Vol. 40 No. 3, pp. 52-56. https://doi.org/10.1108/JBS-02-2019-0032