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Forging a new corporate engagement

Peter Buell Hirsch (Department of Communication Studies, Baruch College, New York, New York, USA and Growth & Innovation Practice, Ogilvy Group, New York, New York, USA)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 2 March 2022

Issue publication date: 4 April 2022

209

Abstract

Purpose

This paper aims to highlight the need for corporations to engage politically to create a more functional capitalist system.

Design/methodology/approach

Selective review of relevant economic and sociopolitical developments is presented in this paper.

Findings

There is a growing movement among economists and commentators to hold corporations accountable for political engagement which they ignore at their peril.

Originality/value

While individual strands of this story have been discussed before, the subject has never been handled from the perspective of corporate reputation in a comprehensive manner.

Keywords

Citation

Hirsch, P.B. (2022), "Forging a new corporate engagement", Journal of Business Strategy, Vol. 43 No. 3, pp. 193-196. https://doi.org/10.1108/JBS-02-2022-0026

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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