The power of purpose

Abstract

Purpose

One of a business strategist’s most fundamental responsibilities is to help define the corporation’s highest purpose. This column explains why that duty has an even greater importance in a business environment plagued by “short-termism”.

Design/methodology/approach

Personal viewpoint.

Findings

The current business environment places such a high premium on short-term financial results that a corporation’s true customer-centered purpose can get lost.

Originality/value

This is a personal viewpoint, informed by research and 32 year’s experience, more than 12 in the highest ranks of one of the world’s largest corporations.

Citation

Martin, D. (2014), "The power of purpose", Journal of Business Strategy, Vol. 35 No. 3, pp. 55-58. https://doi.org/10.1108/JBS-03-2014-0027