Sustaining corporate culture in a world of hybrid work

Abstract

Purpose

This paper aims to examine the challenges to sustaining corporate culture in a world of hybrid working.

Design/methodology/approach

This paper is a review of current literature on the impact of remote and hybrid working on white-collar employees.

Findings

There is little consensus on whether remote/hybrid working will harm or strengthen corporate culture.

Research limitations/implications

The viewpoint is a subjective assessment of a limited number of articles on the subject

Practical implications

It is not entirely clear how those responsible for corporate culture can act on the findings.

Social implications

In a world in which corporations are experiencing a shortage of talent, how they handle corporate culture will be increasingly important.

Originality/value

While much has been written on the impact of remote working, this viewpoint takes the original view that strong corporate cultures rely more on the attitudes and actions of individual employees that company programs or initiatives.

Citation

Hirsch, P.B. (2021), "Sustaining corporate culture in a world of hybrid work", Journal of Business Strategy, Vol. 42 No. 5, pp. 358-361. https://doi.org/10.1108/JBS-06-2021-0100