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A world of snares: geopolitics and the global corporation

Peter Buell Hirsch (Department of Communication Studies, Baruch College, New York, New York, USA and Ogilvy Consulting, Ogilvy and Mather, New York, New York, USA)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 31 July 2023

Issue publication date: 4 August 2023

244

Abstract

Purpose

The purpose of this study is to examine the unique confluence of forces impacting global corporations in an era of geopolitical turmoil and the resources needed to respond to them.

Design/methodology/approach

This viewpoint looks at contemporary accounts of trends in natural resources, renewable energy, US–China conflict and technology innovation to assess the new risks posed to global corporations.

Findings

To manage risk in this new era of geopolitical turmoil, global corporations will need to become significantly better resources in expertise relating to technical areas such as mining, AI, trade and renewable energy.

Originality/value

While the forces described have been discussed before, the author believes that, to the best of his knowledge, this is the first attempt to assess their impact from the perspective of corporate reputation risk.

Keywords

Citation

Hirsch, P.B. (2023), "A world of snares: geopolitics and the global corporation", Journal of Business Strategy, Vol. 44 No. 5, pp. 318-321. https://doi.org/10.1108/JBS-07-2023-0133

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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