Paying attention and getting attention: two sides of the communication coin
Dick Martin
(was Executive Vice President of Public Relations, Employee Communications, and Brand Management for the AT&T Corporation, Bedminster, New Jersey)
484
Abstract
Purpose
To increase understanding of communications role in business strategy.
Design/methodology/approach
Viewpoint.
Findings
Pay greater attention to listening and analysis.
Originality/value
Personal viewpoint.
Keywords
Acknowledgements
The views in this perspective piece are the author's own. Emerald holds no liability over and accepts no responsibility for the opinions or views expressed within.
Citation
Martin, D. (2014), "Paying attention and getting attention: two sides of the communication coin", Journal of Business Strategy, Vol. 35 No. 1, pp. 56-58. https://doi.org/10.1108/JBS-10-2013-0092
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited