Can education empower women through entrepreneurial marketing: A model for upliftment of community services

Abstract

Purpose

This paper aims to find the role of education in enhancing the status of women entrepreneurs through empowerment and self-employment. This will also help in upliftment of women and community services being contributed by them. The data were collected from all over India (east, west, north and south).

Design/methodology/approach

The empirical study aims at developing the understanding about role of nature of business-influencing community services through women entrepreneurship. Several organizations from manufacturing and services sectors were selected for the empirical study established by women entrepreneurs.

Findings

The data were collected through a questionnaire survey, observations and an interview method. There is a significant relationship between size of the business expansion and the sector of business and profit generated for enhancing community services through women entrepreneurship.

Research limitations/implications

This implies that in the Indian context, mostly women entrepreneurs invest and set up enterprises mostly in sectors of beauty, retail, food and childcare, other sectors that require less investment, less manual labor and comparatively non-heavy engineering sectors.

Originality/value

The results show that the expansion plan is dependent on the profits and objective of community services generated in the business.

Citation

Bhardwaj, B.R. (2018), "Can education empower women through entrepreneurial marketing: A model for upliftment of community services", Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 12 No. 1, pp. 19-31. https://doi.org/10.1108/JEC-01-2017-0004