Analysing mall attributes in defining the desire of consumers to stay
Journal of Facilities Management
ISSN: 1472-5967
Article publication date: 26 September 2018
Issue publication date: 30 October 2018
Abstract
Purpose
The purpose of this paper is to examine how attributes of a mall contribute to the amount of time spent in the shopping centre.
Design/methodology/approach
The study used data collected from the questionnaire survey distributed to visitors of four major shopping centres in Bandung City, Indonesia. Ordinal logit was applied to analyse the mall built environment attributes in relation to the duration of stay. Factors related to the visit and socio-demographic background of the shoppers are also considered in this analysis.
Findings
The results show that each shopping centre has its own unique attribute(s) that keep consumers in the mall. However, attributes that boost or strengthen the image of a shopping centre do not necessarily contribute much to explaining the desire of consumers to stay. Factors pertaining to the visit and socio-demographic background of consumers have been found to play a more important role in defining the duration of visit.
Originality/value
The study provides an analysis of how the mall attributes worked in defining the visit duration in comparison to the factors related to the visit and socio-demographic factors at four shopping centres, while most studies typically only focussed on one shopping centre.
Keywords
Citation
Santoso, D.S., Joewono, T.B. and Sunanto, S. (2018), "Analysing mall attributes in defining the desire of consumers to stay", Journal of Facilities Management, Vol. 16 No. 4, pp. 396-412. https://doi.org/10.1108/JFM-04-2017-0020
Publisher
:Emerald Publishing Limited
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