Secondhand clothing purchase intentions: Generation Z’s perspective
Journal of Global Responsibility
ISSN: 2041-2568
Article publication date: 12 June 2023
Issue publication date: 10 January 2024
Abstract
Purpose
Based on the learning and attitudinal theories, this study aims to investigate the direct effect of two type of experiences, attitude and the indirect impact of fashion innovativeness, materialism and financial pressure on Generation Z’s secondhand clothing (SHC) purchase intention.
Design/methodology/approach
A total of 180 usable surveys were gathered from Generation Z participants and analyzed by a partial least-square-structural equation model.
Findings
The results show that attitude (SHC hygiene vs SHC fashion style) and past experiences (daily use occasion vs particular use occasion) directly affect SHC purchase intention. Furthermore, materialism, financial pressure and innovativeness drive attitudes toward SHC fashion style.
Originality/value
This study extends the current SHC literature by integrating two dimensions of experience (daily use occasion vs particular use occasion) and attitude (attitude toward SHC hygiene vs attitude toward SHC style).
Keywords
Acknowledgements
On behalf of the all authors, there is no conflict of interest and this research received no fundings.
Citation
Herjanto, H., Amin, M., Purinton, E. and Lindle II, E.L. (2024), "Secondhand clothing purchase intentions: Generation Z’s perspective", Journal of Global Responsibility, Vol. 15 No. 1, pp. 53-72. https://doi.org/10.1108/JGR-08-2022-0077
Publisher
:Emerald Publishing Limited
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